Before you begin the final stages of developing your company’s marketing strategy, you need to determine which agency is best for your business. There are a number of factors to take into consideration when choosing a corporate video agency. Here are some things to consider when choosing a corporate video agency. Working with an outside party on a project can be risky, especially if there’s not much oversight or transparency. However, working with an outside party on a project that’s subject to risk and uncertainty provides greater accountability and transparency than working with an in-house marketing team. Corporate video agencies have varying degrees of experience, reach and scope of services offered. Agencies also vary in their fees and features they offer. To help you make the right decision, here are some important considerations when selecting a corporate video agency.
Know your requirements
When you’re vetting agencies, make sure you know your specific requirements. What are you trying to accomplish with your project? Is it a corporate training video or a digital explainer? What are your goals with the project? Are there going to be any external dependencies? Are there any hidden costs or expectations?
Be transparent with your target audience
Transparency is an important consideration when choosing a corporate video agency. Make sure you’re open about the type of content you want to create, your goals with the project and the fee you’re willing to pay. Be upfront and upfront clear with your target audience.
Be realistic about your expectations
You don’t have to be a seasoned video production company to know that developing a video takes time. The best video agencies are those that understand the concept of “being there” but also have the skills to deliver results. Realistic expectations are the key to a successful collaboration. You need to be clear on what outcomes you’re looking for from the production of the video. If you want a video that contains no references to your company or product, that’s not what you should hire a corporate video agency for.
Have great people on staff
When you’re choosing a corporate video agency, make sure you’re choosing people with whom you’d want to work. An agency with a poor reputation or whose employees you don’t trust will likely struggle to find work with your company in the future. People who can add value to your organization beyond just creating a video are hard to find. Great people on staff are almost a necessity when it comes to successful corporate video agencies.
Are they based in the U.S. or internationally?
U.S. based agencies tend to be the cream of the crop. However, if you’re trying to avoid any potential stamp of approval by your government, then an outside agency with no ties to the U.S. government may be the perfect option for you. Agency owners, employees and managers should be able to speak a language other than English. You should be able to speak the language of the target audience and have them understand what you’re trying to do and why you need to do it that way.
Can you speak a language other than English?
If your company’s products or services are available in a number of countries, you’ll want to make sure that your agency is able to reach out and touch as many people as possible. Agency owners, employees and managers should be able to speak a language other than English. You should be able to speak the language of the target audience and have them understand what you’re trying to do and why you need to do it that way.
Choosing the right corporate video agency isn’t just about finding the right person for the job—it’s also about finding the right person for your job. The right person for the job can help your company grow, increase brand awareness and drive more sales by guiding the way in which your brand is represented in the video. With that in mind, here are some tips to help you find the best possible partner for your project.