Digital Transformation: Transforming Your Business From Physical to Digital

By Marisa Hochberg :

Everything is digital these days. Businesses of all types and sizes are embracing this fact head-on. From small independent boutiques to large multinational corporations, companies of every size and industry are realizing that a shift to a digital economy is inevitable. While the benefits of integrating with an online ecosystem can be numerous for businesses of all kinds and sizes, adopting a digital transformation strategy simultaneously means making changes across the company’s entire organization. It’s no wonder that so many companies are turning to digital transformation strategies today—they accomplish three main things: 1) they help the business adopt a digital strategy so that everything is digitized; 2) they streamline the company’s operations through better communication between teams; and 3) they empower employees with new tools and resources so that they can become more productive from anywhere in the company or outside the office altogether.

What is digital transformation?

Digital transformation is the adoption of digital tools and processes in order to achieve a business goal. The tools might be software, a mobile app, a website, or a system that’s connected to the business’s computer network. For example, digital transformation might be the transformation of an airline’s website into an online booking system that works with iPhone and Android apps. In other words, digital transformation is the adoption of digital tools and processes to transform a business function into a digital function.

What are the benefits of a digital transformation strategy?

The benefits of a digital transformation strategy are many. One of the most obvious benefits is the size and scope of the transformation. With digital transformation, businesses can reduce their physical costs and increase their digital revenue. By using digital tools, companies can make the process of growing their business less challenging and more efficient. This can make it easier for companies to grow and expand their reach.

How to adopt a digital transformation strategy

For businesses to realize the benefits of a digital transformation strategy, they first need to decide what their goal is. This is the backbone of any digital transformation strategy and will help the business determine which strategies will work best for it. Once the goal is set, the next step is to break down the goal into smaller, more concrete goals. For example, if the goal is to increase sales by 20% and the sales goal is located in the physical space, the customer journey could be mapped out as follows:

The 3 things you need to know before you adopt a digital transformation strategy

There are many stages in the adoption journey. The first is to understand your current state and the current challenges that you’re facing. This will help you to craft a vision for the future that you want to achieve and will guide the rest of the transformation process. You should also familiarize yourself with the terminology and processes of digital transformation so that you know where to start.

Bottom line

The biggest benefit of digital transformation is that it enables businesses to become more productive. With the adoption of new technologies and tools, employees can become more creative, and they can work from wherever they want to be productive. This can help companies achieve their business objectives more effectively. It’s easy to get bogged down in the details of creating a digital transformation strategy and implementing new technologies, but the benefits of a digital transformation should be the focus. Once you’ve identified the benefits of a digital transformation and prioritized them, the next step is to create a strategy that includes identifying the key obstacles and creating a plan to overcome them.