How Much Does a Corporate Video Cost?
By Marisa Hochberg : https://twitter.com/marisahochberg
Whether you’re a small company looking to promote your products or services or a large corporation that wants to highlight the great work of its employees, videos can be a cost-effective way to reach your audience. Depending on your objectives and the size of your budget, you might want to consider how much your video will cost. If you’re just getting started with online marketing, it’s probably a good idea to keep things as simple as possible and focus on one or two components rather than spending money on different videos for different purposes. The more complex your videos, the more expensive they will likely become. Here are some things to keep in mind before throwing down the cash on a corporate video:
Ensure your script is to scale.
If you need to make a video for a small company with a few employees, you might be tempted to hire a production company to handle the project. However, this can result in a huge bill since you’re outsourcing the majority of the work. Instead, opt for a more customized approach and work with a professional script writer to ensure that your video is properly scaled. A great way to do this is to find a scriptwriter who specializes in marketing videos. Once you choose your writer, the rest is easy — you’ll just need to sit back and relax while they work their magic. Another option is to find a production company that specializes in creating corporate videos. These companies usually have a team of video experts that can help you nail down the exact budget for the various components of your production.
Make your production process as simple as possible.
Blending reality with marketing Myth? Only if you’re using a production company. By outsourcing the majority of your video production to a professional video production company, you can rest assured that your video will be shot in high quality and that your budget won’t be used up in post-production work. Most video production companies are equipped to work with a wide range of video resolutions, so you can rest assured that your video will look good on any device you choose to distribute it on. When it comes to post-production, most video production companies have in-house post-production facilities. This means that your video will likely be more expensive than if you hired a different company to handle the job, but it will also be more efficient since you won’t have to hunt for facilities nearby and drive around looking for open slots.
Look for free videos that show you the results of your work.
To find video clips that you can use in your videos, search online for “free video or clip” or “free video for the idea.” This will help you narrow down your search to videos that are relevant to your business and have been successfully used in marketing efforts. You can also look through social media platforms where you can search for videos by topic or business type. This way, you’ll be able to find plenty of videos that are relevant to your industry and your product or service. Free videos are usually produced in the form of online courses or training videos, so they’re ideal for providing information about various topics. This is great for growing your customer base and expanding your product line, but it’s also a great way to show off your skills as a video marketing professional.
If you have a trial period, make sure you can show the results before you decide whether or not to continue with your video marketing program.
Trial periods are a common practice among video marketing programs, so make sure you’re comfortable with the idea of conducting a short video marketing campaign before investing a lot of money in a longer-term agreement. Ideally, you’d want to conduct several small-scale tests before committing to a larger campaign, but in reality, that’s not always possible. In some cases, you may have to make do with a single short video and see how it goes. Other times, you might have the luxury of a longer campaign and can conduct several videos at once, saving you time and money.
Keep in mind that your budget will fluctuate depending on several factors, including how much time and money you have to spend on each video and how effective each piece is overall.
As with most things in life, the more expensive your video marketing program is, the better. This is because it costs money to purchase ad space in a newspaper and to broadcast a 30-second spot on TV. The higher the stakes, the less margin for error there will be. Your videos will also be more expensive to produce, so it’s important to keep this in mind when deciding how much to spend on each video.
