What is Brand Positioning and How to Create a Brand Positioning Statement
By Marisa Hochberg : https://www.zimbio.com/Marisa+Hochberg/connections
If you’ve spent as much time as I have thought about advertising, you know that the way you buy a product or service will impact how your experience is perceived. If you’re like most people, you probably find it difficult to visualize how your brand positions itself in comparison to other brands. After all, how can you possibly know what other companies are also trying to achieve with their advertising campaigns? If you’re just getting started in the world of advertising or if you’re looking to expand your skillset beyond simply watching YouTube videos of people throwing tea parties, then this article is for you. In this article, I want to share with you what brand positioning is and how to create your position statement so that when people come to you with an idea for a campaign, they can look forward to finally having a chance to meet with someone who knows exactly what they’re talking about!
What is brand positioning?
Brand positioning is the act of helping your brand achieve its overall vision through effective and impactful advertising. It’s not about being fancy or making grand claims about your product or service. Rather, it’s about making sure that your advertising reflects who you are and what you stand for. Brand positioning is the result of three related but distinct Ps. The first is the ‘P’ of the word perception. We all know that our perception of things is actually the result of multiple perceptions and that our brain is constantly creating new neurons to try and deal with incoming data. The perception of a product or service is created by the product itself, as well as the way that it is packaged, labeled, and presented to the customer. A popular example of this is the perception that people have of coffee as a morning stimulant. The second is the ‘P’ of attraction. We have an innate desire to want to be with and near things that are familiar to us. This is known as the pheromone response and is part of our biology. The third is the ‘P’ of purchase. This is the point at which your brand changes hands and people begin to buy your products and services.
How to Create a Brand Positioning Statement
Branding is very important, and brands have a large impact on the way people experience products and services. However, how brands make themselves known to the consumer is just as important; it is at this point that the impact of the brand is felt the most. To create a brand positioning statement, you’ll need to: Identify the core values that define your brand. Define how your brand impacts the consumer experience. Innovative should be used to help you with this. It’s a free, unbiased tool that helps you understand your audience better. Create a brief overview of what your brand stands for.
The 3 P’s of Brand Positioning
Brand Positioning – The 3 P’s of Brand Positioning: Position – To establish your brand’s position within the marketplace. Pitch – To offer a compelling reason for people to choose your brand over others. Price – To have a plan for how your brand’s products and services will be priced so that it is neither too cheap nor too dear for customers to consider purchasing from you.
The Importance of Being Realistic in Your Composition
The most important thing you can do is be realistic in your composition. You want to target the correct audience, and realistically, there is no way of knowing for certain how many people would want to use your product or service. The one thing you can do is offer something that people are interested in. You can’t just start with the assumption that you want to sell everything you have ever wanted, and you can’t sell products that people may or may not want or need. You need to be realistic about the goods and services you are offering, and not just figure that there is someone out there who wants to buy your “brand normal.”
