How to Complete an eCommerce Product Photography for Your Brand?
Do you need product photos to sell your products online? Here are a few things you should know to take professional photos of your products. If you plan to sell your products through an online market, or if you already do, you need to be prepared to take product photos that showcase your brand and products in the best possible light. The better your images look, the more likely consumers are to click on them and make a purchase from your website, so it’s important to understand what it takes to create top-quality images, as well as how to avoid common pitfalls that may ruin the look of otherwise good pictures.
Invest in a good camera
The camera is the most important tool in any photographer’s arsenal. If you have a good camera, you can produce some amazing images. The most important thing when it comes to selecting a camera is that it should be capable of capturing the type of image quality and level of detail required by the types of images you will be shooting. In order to achieve professional-looking images, we recommend investing in a good DSLR (Digital Single Lens Reflex) or mirrorless camera with interchangeable lenses. A great all-around choice would be Sony’s Alpha series, which offers high-quality sensors and interchangeable lenses. Canon also has some excellent models such as the EOS Rebel T5i
Use a white backdrop
Out of all the types of photography, there is one that is the easiest for beginners: product photography. Whether you have a small or large business, taking photographs of products can be a great way to advertise what you have available. The best type of photos are taken against a white backdrop and in natural light, but it doesn’t always need to be these two things. If you are using a white backdrop, make sure it matches the color scheme of your website and don’t use anything that will distract from the actual product. Natural lighting is best when possible because it creates shadows on the object which highlight specific features. Make sure that you’re not setting up too many objects at once because this will confuse customers and may result in them purchasing what they didn’t originally want or need.
Get close-up shots
Product photography is a crucial part of marketing any business. One of the most common problems that customers have with online shopping is that they can’t see the detail on products. Good photography solves this problem. Get up close and personal with your products by using the macro lens, which will allow you to capture the small details on things like clothing and jewelry items. You may also want to invest in a clear glass surface such as a mirror or sheet of Plexiglas, which can be used as a backdrop and reflect light back onto the product for better-quality photos.
Use multiple angles
The most commonly used angles in ecommerce product photography are the head-on and the three-quarter views. The head-on angle, which is also known as a front view, has the camera positioned so that it looks straight at the object. This angle is perfect if you want to highlight what your customers will see when they receive their product. The three-quarter view, which may be called a side or profile view, can be used if you want to show more of the details of an object such as its shape or texture. It’s worth noting that these angles are not mutually exclusive and can be combined with other angles like close-ups or back views.
Edit your photos
Product photography is a crucial part of any online business, and it’s easy to see why. Customers don’t want to buy something they can’t see, and when the photos are poorly lit or unflattering there’s no way for them to make a decision about the item. One of the most important parts of any product photo is the background. If you use a backdrop that doesn’t match your products in color or style, customers will be distracted from what you’re trying to sell them. Finding a good backdrop isn’t as difficult as it seems; have some fun with it!
